Salesforce Journey to Education Cloud for Higher Ed

Higher ed institutions of all sizes are empowering today’s students to become the innovators and pioneers of tomorrow. From community colleges to small private institutions and large public universities, the higher ed community is centered around making a ceaseless adventure of long lasting commitment for every single student. In any case, the innovation utilized by most higher ed foundations frequently makes it hard to drive student accomplishment along the whole student lifecycle. Numerous innovation solutions utilized over an establishment are greatly siloed – solving for one part of the student experience but failing to create a single, durable perspective of the whole student from enlisting and admissions to student achievement and progression.
Accordingly, students regularly draw in with a progression of disengaged encounters on campus. Waiting in line for a considerable length of time for a proper arrangement or not having a single place to gain admittance to assets, can make detours to completely captivating with each part of college life. What’s more, we’re seeing that numerous establishments are confronting comparable difficulties crosswise over higher education from increased student expectations to lower retention rates. Campus experiences can be elevated to become more student-centric, simple and connected. I cannot refrain myself from quoting this here, “Everything in the classroom should be challenging. Everything outside of that is a service, and it should be easy.” This was said by President Lombardi of Maryville University in the Salesforce customer story.
That is how Salesforce launched Education Cloud for Higher Ed – a cloud-based set of solutions that empowers institutions of all sizes to drive student success across the whole life cycle from prospect to alumni.
Higher Education Data Architecture
HEDA is a completely free and open-sourced data architecture, built in close collaboration with our higher ed partners and customer community. With HEDA, you have a flexible, scalable, and customizable architecture that allows you to configure Salesforce for your institution’s specific needs. HEDA puts your student at the center of every interaction and breaks down institutional silos using two junction objects: Relationships and Affiliations. These objects connect your Contact (i.e. Student) to every other contact and account within your institution’s ecosystem. You can see a student’s professors, advisors, siblings, parents, coaches, tutors, etc. all from a single view. More importantly, you can see everything a student is interested in by the accounts they’re affiliated with.
Having the capacity to get to a total perspective of every last student in one place is significant for understanding your present student base and to best engage with them throughout their journey on campus. Even better, surfacing this data over the greater part of your students, after some time, will help reveal experiences that were once sitting in siloed databases over your institution. These bits of knowledge can drive further interactions with current students and can also help create more effective and targeted marketing campaigns for recruiting and admissions.
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