As a non-profit organization it’s not enough to simply make people aware of your cause, you need to inspire them to act and support your mission. That’s where Pardot comes in. Whether you’re looking to increase donations, grow your volunteer base, or simply expand your reach, Pardot can help you achieve your goals. In this blog, we’ll explore how Pardot works and the many ways it can benefit your non-profit organization. Attract Potential Donors Pardot offers a range of tools that can help you create targeted campaigns that speak directly to your donors’ interests and motivations. One of the most
When it comes to Salesforce implementation, businesses often face the dilemma of choosing between hiring in-house employees and partnering with a Salesforce consulting firm. In this blog post, we’ll dive deep into the reasons why Salesforce Consulting Partners are better than employees and how they can take your business to new heights. Expertise That Delivers Results Diverse Industry Knowledge Salesforce Consulting Partners come with a wealth of industry knowledge that can be invaluable to your business. With experience across multiple sectors, they can provide tailored solutions that fit your specific needs. Certified Salesforce Professionals Salesforce consulting firms have a team
Whether it is a website, mail, e-commerce platform, or social media, as a B2C organization, you are targeting customers from all angles. To manage everything seamlessly, you need a robust platform at the back end to manage all the chaos and Salesforce B2C commerce is the perfect solution. In this blog, we’ll discuss how your organization can benefit from Salesforce Commerce Cloud. What is Salesforce Commerce Cloud? Salesforce Commerce Cloud is a one-stop cloud-based commerce platform for marketing, branding, customer service, shopping experience, and more. The platform boasts an assortment of features that aim to revolutionize the way brands connect
93% of customers are willing to make repeat purchases from brands that offer excellent customer service. It’s quite evident that organizations must establish and maintain long-term relationships to ensure continuous sales. However, to deliver what your customers expect, you’ll need to find out as much as you can about them. This is where concepts like CRM Analytics play a pivotal role. How does Tableau Differ From Tableau CRM? Tableau and Tableau CRM are different products of Salesforce that may seem alike but aren’t. In 2022, Salesforce renamed Tableau CRM as Salesforce CRM Analytics and with that came new and improved
Around 90% of consumers now expect brands to provide omnichannel experiences across touchpoints. In a world where omnichannel customer experience is becoming a benchmark, you cannot risk excluding social media from other departments and touchpoints. With 130 million social media users engaging with shopping posts monthly, merely a good social media strategy is not sufficient. This is where social CRM plays a pivotal role and in this blog, we will help you understand why you may want to consider it. What is Social CRM? Also known as social relationship management, Social CRM is a process of managing CRM via social
Companies are fighting tooth and nail to grab their customer’s attention to stay in business. There are a plethora of technologies that aim to make customer service easier and CTI for Salesforce is one of the robust ones. With so many options already out there, you would ask ‘why do we need it?’ In this blog, we are answering what it is, why you need it, and how you can integrate it. What is Salesforce CTI Integration? CTI is an abbreviation for computer telephony integration which is a type of technology that allows you to make a real-time phone call
Salesforce’s number of users has exceeded 150,000, making it the most popular CRM system in the world. Implementing Salesforce can transform various processes of your organization for the better. Salesforce user adoption is a key metric that often gets overlooked after an implementation. What good is an implementation when the end-user is not utilizing the system at its fullest potential? In this blog, we highlight why Salesforce user adoption matters and how you can improve it. Why Does Salesforce User Adoption Matter? Enhanced Data Management If the rate of Salesforce user adoption is low, it means that employees are not
The 2023 TrailblazerDX conference is here and we are thrilled. This is an event that admins, architects, developers, students, leaders, and entrepreneurs all look forward to. Why? TrailblazerDX conference brings boundless learning opportunities and much-needed guidance and inspiration to deliver top-notch innovations. In this blog, we will discuss everything you need to know about this much-waited conference. What is TrailblazerDX? It is the annual learning event for Trailblazers across the Salesforce platform including Slack, Mulesoft, and Tableau. It is an ideal place for technology professionals to learn more about the platform and expand their knowledge and network. The host, Salesforce,
Organizations across the globe are working hard to build high-quality software products and improve quality assurance efforts. Quality is an essential aspect that users consider while selecting a product. Therefore, software testing becomes crucial to the development process. Equally important are the software testing metrics highlighting the status of challenges, progress, and testing quality. In this blog, we’ll cover some key software testing metrics that determine a product’s health and quality. Process Metrics Test Case Effectiveness The metric measures how efficiently test cases identify problems. It shows the quality of tests especially when high-value test cases are running. Additionally, it
Salesforce Field Service in its simplest form makes the adoption of digital transformation easier. Owing to this solution, your team can stay connected to tasks that require regular field visits or technical support in real-time. The comprehensive features of Salesforce Field Service pave the way for efficient workforce management. And in this blog, we’ll delve into how you can maximize the output from this solution with the proper implementation. What is Salesforce Field Service? Formerly known as Field Service Lightning, Salesforce Field Service is a field solution offered by Salesforce. It facilitates team collaboration in real-time, remotely or on-site to
