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Salesforce MVPs, Ninja series Blogs
2
Dec

How Sonar Change the Lives of Pardot Users

Posted by : Seethu Maria Mathew

Salesforce acts as the single source of truth for workflows across all departments of your organization. A powerful tool like Pardot feeds Salesforce with actionable data and helps nurture and convert more leads. But it also creates complex dependencies which hinders the positive impact expected from a CRM-marketing automation relationship.  Here are some challenges faced by Pardot users on a regular basis:  Recurrent blindspots in marketing campaigns, putting their campaigns at risk.  Lack of visibility into dependencies within the marketing automation platform and CRM Operational silos leading to broken processes and a lack of knowledge about  important metrics Inaccuracies in

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Salesforce MVPs, Ninja series Blogs
26
Nov

Salesforce Admin vs Salesforce Developer- Why You Need Both to Succeed as a Salesforce Organization

Posted by : Seethu Maria Mathew

Salesforce is one of the most powerful and dynamic business solutions in the world.  Managing this growing platform takes more than one role and skill set in your organization. As an end user, the resources you need to start looking for are Salesforce developers and administrators. The roles and responsibilities of a Salesforce developer and administrator crossover to some extent, but you need them to work hand in hand to bring out the best results from your Salesforce investment.  By the end of this blog, you will understand the role of a Salesforce developer and administrator and how you can

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Salesforce MVPs, Ninja series Blogs
19
Nov

Top 5 Digital Transformation Trends for SMBs

Posted by : Seethu Maria Mathew

99% of small businesses globally plan to offer contactless services even after the pandemic, in fact permanently, according to a Salesforce report titled ‘Small and Medium Business Trends’. Clearly the pandemic has affected the way SMB leaders look at their business operations. It has shaped the digital transformation movement. Let’s have a look at five key DT trends that will be pivotal in the way SMBs function in the year 2022 and beyond.  #1 Cloud Solutions The emergence of cloud solutions have helped SMBs to compete with global enterprises which would not have been possible a decade ago. Cloud solutions

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Salesforce MVPs, Ninja series Blogs
11
Nov

AI Powered Customer Service: 3 Ways AI Can Help Customer Support Agents

Posted by : Seethu Maria Mathew

Business leaders consider customer service their top priority as they plan for a post-pandemic future. They are reinforcing their strategies using new tools to address customer support problems in this era of hyper-connected customers. Many companies are incorporating artificial intelligence into their customer service solutions as they realize it’s not just hype anymore. However, some are still unaware of how AI can transform their customer service operations. According to Salesforce’s  “State of Service” report, 56% of service leaders are discovering  ways to use AI, but only 24% are actually using it today.  Through this blog, we explore 3 major areas

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Salesforce MVPs, Ninja series Blogs
8
Nov

How Company Culture Can Make or Break a Sale

Posted by : Seethu Maria Mathew

Customers these days are picky about who they sign a deal with. They have a lot of information at their fingertips on organizations and their products and services. From a simple social media image to the  website, customers analyze how well their mission and vision aligns with the company and if they are equipped to play a primary role in business growth. This is why organizations should invest in nurturing a solid company culture before solving problems and churning out products.  “Our primary goal at Dazeworks is to create an environment of trust and meaningful connections with each other and

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Salesforce MVPs, Ninja series Blogs
27
Oct

Why Upgrade from Mule 3 to Mule 4?

Posted by : Jhansi Raya

In simple terms, Mule runtime engine is a lightweight integration engine. You can deploy Mule applications, support domains, publish APIs over exchange, get the client ID and client secret and apply policies to the API using Mule. The Mule runtime engine is used to deploy Mule applications on-premise and/or on the cloud. One mule runtime can host several mule applications. The Mule runtime engine is a universal block for connectivity. It connects to applications, data and devices by combining data and application integration across legacy systems, Saas applications and APIs.  Mule 4 is the latest version of Mule and was

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Salesforce MVPs, Ninja series Blogs
26
Oct

Driving Digital Transformation Through the MuleSoft API Ecosystem

Posted by : Seethu Maria Mathew

Successful organizations consider digital transformation inevitable today. Many have realized that they will be staring into the abyss if they don’t catch up with their competitors. Did you know that even though an average enterprise hosts  900 applications, 71% are still disconnected? IT teams are burdened by the time and effort it takes to manage these application silos. For this reason, many organizations are adopting an API ecosystem approach to drive digital transformation. What is an API Ecosystem An API ecosystem is all about several APIs working in sync to drive a company’s digital transformation. Several parties like stakeholders, customers,

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Salesforce MVPs, Ninja series Blogs
19
Oct

How to Prepare Ahead For Your First API Integration Project

Posted by : Seethu Maria Mathew

APIs are becoming an essential part of businesses who embrace digital ecosystems. Infact 85% of them consider web APIs and API-based integration fundamental to their business strategy and continued success. Early adopters of APIs who understood their business value are now witnessing unprecedented growth and ROI. This proves why Salesforce has generated 50% of its revenue through APIs as revealed by a Harvard Business Review article.  If you’re looking to leverage APIs as your organization’s digital transformation enabler, it’s important to create a comprehensive API integration plan. Consider the following five steps while planning your first API integration project. Understand

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Salesforce MVPs, Ninja series Blogs
13
Oct

5 Tips to Building Meaningful Connections in a Remote Working Environment

Posted by : Seethu Maria Mathew

Office FOMO is real! Especially for those who thrive on face to face conversations and personal bonding. It doesn’t mean that there are no benefits to going remote, as we do enjoy work life balance to the fullest. But building fun and meaningful connections in a remote working environment needs a different game plan. Gone are those days where you had opportunities to congregate in an office pantry for an occasional birthday celebration or just turn to your work buddy to discuss the current project you’re working on or the latest episode of Money Heist. But as always, we humans

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Salesforce MVPs, Ninja series Blogs
6
Oct

Top Eight Takeaways from Dreamforce 2021

Posted by : Seethu Maria Mathew

We never thought we’d ever see a gala event like Dreamforce getting confined to a limited in-person conference. Well now we’ve  seen everything, thanks to you know who!  But like every cloud has its silver lining, Salesforce gave us an opportunity to watch the full event through Salesforce+, literally from anywhere in the world! A lot happened during the coveted Salesforce annual meet-up, and this time the discussions were focussed on the long term vision of Salesforce as a platform rather than major product displays compared to the previous Dreamforce events. But there were key announcements which you must certainly

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