The Future of Augmented Reality in Salesforce

The integration of Augmented Reality is witnessing massive growth across various industries. As of 2024, the AR market is calculated to be valued at $32 billion and by 2027 the figure is projected to hit $50 billion. Why is there such a significant growth? AR technologies are redefining the way customers interact with businesses. Salesforce has also recognized the potential of AR in bringing future transformations. This blog delves into the future of AR in Salesforce.

Salesforce and Augmented Reality

Augmentation of Customer Experience

Augmented Reality solutions allow businesses to provide bespoke interactions with customers. These solutions can create virtual environments to simulate real-world scenarios that cater to customers’ needs and preferences. Moreover, customer support agents can use the solutions to provide virtual demonstrations, allowing customers to explore and interact with products. By providing an interactive experience, companies can improve customers’ understanding and engagement.

Streamlined Sales Process

AR solutions allow sales teams to display products and services digitally, mitigating the need for physical samples and interactions. This allows businesses to reach a wider customer base, lower travel, and logistics costs, and eliminate geographical limitations. Virtual showrooms allow customers to explore and engage with products and receive real-time assistance from sales representatives.

An Immersive Product Catalog

One of the key features of AR is its ability to simulate realistic environments that display your products and services in action. This provides your clients with a better understanding of what they are buying and how it caters to their preferences. Additionally, by crafting an immersive product launch, location-based AR experiences, and engaging marketing campaigns, you have higher chances of capturing the audience’s attention and leaving a lasting impression.

Alluring Training Experience

Static manuals and PowerPoint presentations have limited abilities to be interactive. Engage teams in engaging 3D environments to show real-world scenarios and boost their learning journey. This could be an effective way of training and onboarding a fun journey.

Augmented Reality Trends to Look Out for in 2024

Multi-Sensory Technology and Generative AI Solutions

Integration of AI and AR is expected to improve development in the digital world. Moreover, there is an increased focus on improving multi-sensory technology that simulates various senses to create comprehensive immersive experiences.

Mobile AR Tools

Advancements in smartphone technology have fostered the growth of more accurate and immersive mobile AR experiences. Tools have become sophisticated, helping in the development of AR apps for various industries.

AR Super Apps

AR super apps allow a wide range of augmented experiences in a single platform. These apps are designed to provide efficient transition across different Augmented Reality applications thereby improving users’ convenience and engagement.

Diversification of AR

There has been a rapid growth of AR-based applications in various industries including healthcare, education, and marketing. This growth will continue to strengthen in 2024. By using interactive 3D models, Augmented Reality can bring textbooks to life. It can also assist medical professionals in conducting medical training and campaigns.

Conclusion

Augmented Reality is a powerful technology that can be used to create an immersive experience. The capabilities of the technology can be used by various industries to revolutionize customer interactions. Since Salesforce has its presence in major industries including AR technologies, we can expect the CRM giant to explore new horizons and boost its offerings.