Hyper-personalization with Salesforce Service Cloud
minutes read
Today, customers are not merely ranking your products, but the experience companies offer them. To build positive engagement and seamless customer experience, companies must think beyond conventional personalization tactics. This is where hyper personalization plays a pivotal role. It can aggregate a large amount of data through artificial intelligence and marketing automation to predict user behavior and intention. Integrate the capabilities of hyper personalization into Salesforce Service Cloud and you have a system that can revolutionize customer experience.
Hyper-Personalization
Hyper Personalization is a marketing form that leveraging artificial intelligence and real-time data to create products, services and content that is highly specific to customers. While it is primarily automated, there is also a significant scope of in-person hyper personalization.
But how does it differ from personalization?
| Personalization | Hyper Personalization |
|---|---|
| It is a practice of gathering customers’ data and understanding their behavior and preferences. For example: Providing product recommendations to customers based on their recent purchases. |
Hyper personalization goes beyond personalization tactics. This marketing approach considers customers’ geographical location, context, and many other aspects. Hyper personalization uses real-time data and advanced algorithms. For example: A retailer suggesting customer blankets based on the wintry weather in their current location. |
Salesforce Service Cloud and Hyper Personalization
Along with exceptional products and services, companies also need great customer service to create a loyal and satisfied customer base. Salesforce Service Cloud is designed to provide quick and useful responses to customer queries. Additionally, it also helps businesses track customer interactions, assign tasks to agents automatically and offer self-service options. By providing seamless customer experience, Salesforce Service Cloud helps in retaining customers. Now combine the capabilities of hyper personalization with the potential of Salesforce Service Cloud and you have the concoction to provide the best customer experience.
Benefits of Using Hyper-Personalization with Salesforce Service Cloud
Higher Customer Engagement Rate
Acquiring a deeper understanding of customer’s behavior and preferences will allow you to create messages that have the intended effect. Subsequentially, customers will be more invested in your solutions than when you target them with generic messages and solutions. When you put customers at the forefront of every campaign with modified details for each customer, you will gain more traction.
Greater Conversion Rate
Customers will interact more with you when they find tailored information in your communication. This further increases the time that they spend on your website and the chances of making a purchase. Hyper personalization takes all customer’s KPIs into consideration, thereby helping you curate messages and actions that will push them in the right direction.
Improved Business Credibility
When you are providing personalized answers, delivering valuable information, and offering the right products, you build trust and credibility. Tailored outreach and offerings result in customers having a seamless experience.
More Profitable Marketing Campaigns
Gone are the days when companies could get a one-dimensional marketing approach. Hyper personalization makes customer interactions more relevant and unique. This gives your marketing campaigns a greater competitive edge and increases the chances of generating more returns.
Conclusion
Hyper-personalized customer experience is not really the thing of the future, but the present. Having the capabilities of Salesforce Service Cloud makes it easier for businesses to create hyper personalized customer experiences from a sole source of data. Whether your goal is to generate customer engagement, retention, or make more profitable campaigning, it is important to connect with each customer. We at Dazeworks, an iLink Digital Company, can help you do just that. Contact our experts to know how Salesforce Service Cloud can be integrated to leverage the benefits of hyper personalization.