How Company Culture Can Make or Break a Sale

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How Company Culture Can Make or Break a Sale

Posted by Seethu Maria Mathew

minutes read

Customers these days are picky about who they sign a deal with. They have a lot of information at their fingertips on organizations and their products and services. From a simple social media image to the  website, customers analyze how well their mission and vision aligns with the company and if they are equipped to play a primary role in business growth. This is why organizations should invest in nurturing a solid company culture before solving problems and churning out products. 

“Our primary goal at Dazeworks is to create an environment of trust and meaningful connections with each other and the customers”, says Shivanath Devinarayan, CEO of Dazeworks.” I have realized over the years that a company that has truly made a difference shares the same humane values and a deep-rooted culture.” 

If you haven’t had a chance to look at your company culture already or are planning to soon, try these 5 methods to create a thriving culture and booming sales. 

Make Employees your Brand Ambassadors

“Customers will never love a company until the employees love it first.”  – Simon Sinek, Author of  Start with Why.

The way your target market or your customers see your brand plays an important role in making or breaking a sale. Overlooking the power of your employees in branding your company can affect your business reputation. For example, the  fluctuating attrition rate of a company can have a negative impact on their customer base  if the customers feel the company doesn’t care for its  employees or their lack of integrity. Or when a company changes its vision and mission every six months, this can confuse the employees and will reflect in the collective work they do. We have seen many growing startups fail miserably due to this insatiable nature. When employees chip in genuine positive reviews on social media platforms, it tells customers that the company they have invested in is here to stay.. Expand your understanding of your employees beyond meeting targets and business profits. Sometimes organic word-of-mouth publicity is all you need in order to bring in more customers and make them stay. 

Encourage your Employees to Choose the How

Your employees may encounter all kinds of problems while interacting with  customers. Empower your teams to take ownership of their work and facilitate a sense of freedom in their day-to-day activities. This will directly impact customer satisfaction levels eventually as now they will use their gut instinct and knowledge to solve customer service problems without constant micro management. Your employees will take pride in their work and feel responsible for the outcomes, whether it’s good or bad. They will no longer be tempted to be part of the job-hopping era

Create a Fun Atmosphere to Work

Happy employees make happy customers. Also be mindful that your customers will pick up  stress right away from your team! Focus on creating an environment where your team looks forward to work everyday. Team rituals can effectively shape company culture and motivate employees to work with a sense of purpose. Rituals may not be similar for all teams. It can vary based on team dynamics and nature of the work. For example, when it comes to a sales team, we know it’s an extremely competitive environment. So it is important to keep their momentum going even in high pressure situations. Daily pep talks are a great way to pump them up before running to the field. Somedays, take an offbeat route like a weekly dance-off which is also a great way to kick in energy before starting work as a team. Celebrate every success as an individual or a team, not to forget birthdays too! These may appear small additions, but they make your employees feel connected to one another and to their job. A positive and happy attitude of your employees will be reflected in customer satisfaction levels.

Promote Inter-Team Communication

The key to a high performing team is a combination of collaborative culture, meaningful connections and the right tools to work together. Be it any team that interacts directly with customers, it is important to be on the same page when communicating information. This is why interpersonal and inter-team communication is so important. For instance, look at any successful company culture and you will not see marketing and sales teams working in silos. While working on team-specific goals is important, working together will help them understand their target audience and create impactful campaigns. No queries will be left unanswered as everyone is now aware of what their customer’s specific needs are. 

Conduct a Culture Audit

Auditing culture is still an underrated procedure in many organizations. Conducting regular culture audit sessions helps in analyzing your company policies, best practices and regulations that you have been following in your organization. Taking certifications like Great Place to Work is an added credit to your company’s profile as it gives a clear score of your current ranking. Conduct customer satisfaction surveys to understand what your client base thinks about your services. If you find there is room for improvement in the customer service section, you can coach your employees based on their feedback. 

Interested in learning more about our company culture and our ensemble team? Here is a blog that’ll give you a sneak peek into our remote team dynamics

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