Why Switch to the Lightning Experience?

Forever is a myth. One can’t run away from the inevitable transition, even if it’s the mighty Salesforce Classic which has been widely used by organizations around the world for many years. Salesforce being the #1 CRM platform is constantly innovating and enabling their customers to transform their businesses. Futuristic companies using Salesforce have already realized that Salesforce Lightning is not just a mere technology upgrade and is their  gateway to innovation.

What is Salesforce Lightning?

Salesforce Lightning comprises ready-made applications and components which organizations can use to build next gen user interfaces and applications. It consists of the Lightning Component framework and Lightning App Builders. These combined can be used to build innovative applications and user interfaces. So while an end-user gets to enjoy the latest user interface using the Lighting experience, admins and developers can make use of the Lightning Component framework and Lightning App Builders to create new applications.

Why Should You Switch to the Lightning experience?

Migrating to Lightning has been a priority for many organizations due to Salesforce’s evolving ecosystem and its amazing additions every year.

According to a study conducted by Forrester in 2018 named as “The Total Economic Impact of Salesforce Lightning”, companies that  switch to Lightning can expect to see 341% ROI with better user experience, productivity and cost savings.  The other benefits included in the report are:

• Increase in productivity: 3% to 25% 
• Quicker application development: 50%
• Reduced time for developers for building on Lightning: 25%
• Faster time to market with 50% faster application deployment
• Improved process efficiency

Modern User Interface and Better User Experience

Salesforce Lightning’s user interface is truly dynamic and has many visually appealing features. The new user interface presents modern and intuitive features which improves the user experience and helps the sales team to close leads more quickly. The Kanban view in Salesforce Lightning for example is an efficient feature that gives a compact view of all your Salesforce records. It allows you to keep track of the record status in a fast manner and take necessary actions right away.  There is a significant facelift to sales teams’ dashboards when compared to those in Salesforce Classic. The dashboards in Lightning are very interactive and provide an engaging user experience. The text is easier to read and the users can easily navigate and edit list views. Migrating to Lightning can thus help you overcome the Salesforce CRM user adoption challenges.

Pre-built Components for Customizations

The Lightning component library and Lightning framework helps developers to perform any custom development to the Lightning UI of your organization. The pre-built components available in Salesforce help developers and admins to integrate to third party systems without relying on other tools.  Salesforce Classic did not have any such provision to include custom components to the existing user interface. So moving to Lightning gives a starting point for personalization and much more to your Salesforce platform.

Improved Productivity

According to a Forrester case study, enhanced productivity is one of the key benefits witnessed by organizations who switched to Salesforce Lightning. The study further reveals that the modern user interface coupled with the intuitive features like Salesforce Einstein makes the life of business teams easier and hence close deals faster and more efficiently. Also the macros feature in Salesforce Lightning is extremely useful for support teams who can do multiple actions at the same time like send an email, change the status of a record and update information related to the record owner. The latest Lightning Path in Salesforce Lightning helps the sales reps through the complete cycle of sales process starting from getting an opportunity to closing the deal.

Improved Forecasting Accuracy

When compared to Salesforce Classic, Lightning provides several AI features integrated to Salesforce. These help sales teams to better understand leads and build a smarter pipeline. Similarly Einstein Account Insights can be used to create more personalized experiences for your customers. The visual reporting of Salesforce Lightning is so much better than what Salesforce Classic had to offer which makes it easier for teams to create reports.

If Not Now, When?

Like it or not, Salesforce Lightning is the future of Salesforce and will replace Salesforce Classic in the years to come. Salesforce is unstoppable in terms of updates and upgrades and it’s obvious that Salesforce Classic is slowly being sidelined. If you are still using Salesforce Classic and are looking to switch to Lightning, we are here to help. Contact us today for a 1:1 conversation with our Salesforce consultants to better understand your expectations from Salesforce Lightning and help you through the migration process.