Vlocity and Salesforce Industries: Everything You Need to Know

Vlocity has gathered a lot of attention and why not?! It’s one of the most recent acquisitions of Salesforce valued at $1.33 billion and helped Salesforce make its solutions more customized and versatile. So what is it and how exactly does it help Salesforce? In this blog, we delve into answers to all these questions and more.

What is Vlocity?

Salesforce Vlocity is integrated into the Salesforce Platform and offers industry-specific solutions, mobile software, and omnichannel processes to global conglomerates of selected industries. It was founded in 2014, and Vlocity gained immense popularity in a short time span. In fact, for consecutive years from 2017 to 2019, Vlocity acquired three Forbes Cloud 100 awards. 

The reason behind this rapid growth was that the application solves the problems of industries that need highly customizable CRMs beyond what Salesforce extends. Some of the key features of Vlocity include:

• Omniscript 
• Mobile and Vlocity Wear 
• Clickstream Analytics 
• Process Engine 
• Industry Console 
• DataRaptor

Technical Specifications

Vlocity Integrations

Pricing Plan for Vlocity

Considering that plans vary based on the customer’s business needs, there is a variation in prices.

Additionally, Vlocity does not offer a free trial. 

What is Salesforce Industries?

Salesforce acquired Vlocity in 2020 to provide more robust solutions and was renamed Salesforce Industries. The acquisition expands the Salesforce data model and offers more versatile out-of-the-box solutions catering to 12 specific industries including;

• Financial Services 
• Healthcare and Life Sciences
• Communication 
• Consumer Goods 
• Public Sector 
• Retail 
• Manufacturing 
• Media 
• Transportation & Hospitality
• Automotive 
• Energy & Utilities 
• Education Philanthropy 
• Nonprofit 
• Sustainability 

How Does Salesforce Benefit From Vlocity?

One of the core elements of the acquisition was the industry-specific solutions that customers obtain. Although Salesforce continues to evolve and bring in innovations, IT is an area where it constantly deals with challenges. The Salesforce team needs to customize its solution and integrate applications efficiently to align with business processes. 

This is where Vlocity plays a pivotal role. Vlocity and Salesforce together work well with order management, enterprise product catalog, digital commerce, and in-built-product models and processes. Moreover, it is built in compliance with industry standards.

How Does Vlocity Help Salesforce Developers?

With the rise in customers looking for Vlocity’s solutions, the developers will need to get skilled in Vlocity’s products to cater to integrations and customization needs. Vlocity Success Community is the best platform to gain all the information regarding Salesforce OmniStudio, which is a powerful task-based console within the system that offers easy configurations. 

The OmniStudio digital engagement suite extends seamless one-click configuration based on objects, REST APIs, APEX classes, and numerous other data sources. There are many reasons why you should consider being a Vlocity developer including the extensive career growth opportunities that it extends. 

What is Omni Studio?

OmniStudio reflects a modular system, which helps in designing reusable industry-specific solutions within Salesforce. Consequently, you can build significant and complex processes while saving tons of time. Some of the components that make it possible include:

1. OmniScripts: It’s a descriptive tool that guides users through complex sales and services processes. Furthermore, the drag-and-drop feature enables you to design customer interactions by curating sequences using elements:
   • Display 
   • Actions
   • Functions 
   • Inputs
   • Groups 
2. Flex Cards: FlexCards gather contextual data from various sources and display it for users to be viewed from any device. Everything is configured smoothly through click-based components. 
3. OmniStudio DataRaptors: DataRaptors allows you to easily manipulate data. For instance, if you want to change, submit, and save new data, you can use this feature. It accesses and transforms data from Salesforce objects and other external sources using OmniStudio Integration Procedures.
4. OmniStudio Integration Procedures (IP): IP is a click-based process, which is used to retrieve information from third-party services with no user interactions. Furthermore, server-side processing mitigates server/client calls and boosts performance. 

Vlocity came as an innovation by offering organizations an architecture structure aligning with specific industries. When Salesforce acquired Vlocity, it paved the way for a faster and seamless digital transformation journey with a flexible data model and bespoke reusable solutions.