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A Guide to Successful Change Management Plan

Posted by Pooja Pushpan

minutes read

Changing customer expectations and constant market pressure are why there’s always a need for organizations to introduce something innovative now and then. You may want to introduce a new CRM like Salesforce to ensure more versatility in the workspace. However, introducing new ways is no cakewalk because there are myriad factors to consider such as time, budget, adaptability, etc. So how do you deal with these changes and ensure your existing processes don’t get affected? In this blog, we’ll explore the right approach to change management in this context. 

Change Management Process

There is no one-size-fits-all approach when it comes to implementing a change management process. Many frameworks address different phases, instructions, and factors. However, among all the unique elements some factors assist in a successful change management process. Below are some of the features you must instill in your plan to introduce a new CRM successfully into the organization.

Be Ready With All Resources

A CRM like Salesforce could be new for your team and not being aware of the technology can lead to fear of adoption. To avoid that, ensure your team is equipped with the right resources to learn about new technology. Giving them the right time to review will build their confidence and make the transition easier. Any materials including reference guides, links, and demo materials will help them get hands-on and become aware of the UI.

Involve Your Team from the Get-Go

As we said earlier, introducing a new process is a tedious process, so you need all the support you can get from your team to make a successful transition. You have to help them understand the reason for the new CRM and how it is going to solve current challenges. When you are answering questions from the team, ensure your answer is backed up with data to instill credibility. If your team can understand why the change is happening, they’ll support the process. Maintaining transparent communication is a certain way of maintaining a positive work culture in every situation.

Assemble Change Management Warriors

Change warriors should include upper management, an executive from the impacted process, a trainer, and an end-user. The role of these champions is to ensure that changes are implemented effectively in all verticals. The team should get together regularly to identify issues and strategies to ensure that there’s consistent progression. 

Right Training at the Right Time

Don’t wait for the launch of the new CRM to start training your employees. You want them ready to work on it as soon as it is launched. Prepare a training schedule and share it among the group. This will help them plan their work to avoid any deadlines and conflicts. Provide them with training tasks, monitor their progress, and address any pitfalls that you review. This will ensure that the teams are familiar with the interface and are ready to use it without any delay.

Develop a Detailed Support Plan

As the launch date approaches, feeling anxious about a new way is natural. Realizing that there is a thorough support plan in place will ease anxiety and develop confidence. You should consider developing a plan that highlights all the tools and resources that users can leverage to resolve their issues. 

A right change management plan should address organizational needs. Additionally, technical elements aside, you have to think about the change from a human aspect as well. If you are not able to get end-users on board, adapting to newer ways will become complicated. So ensure that from the outset there is consistent and honest communication between management and the employees about why and how the change is happening 

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