Salesforce Automotive Cloud for Connected Vehicles

According to research by Mckinsey, by 2030 around 95% of the new vehicles worldwide would be connected. People are increasingly expecting seamless connectivity in their driving experience and companies are leaving no stone unturned in making it happen. Salesforce Automotive Cloud is a new offering by the cloud giant that aims to bring a smart and connected experience to customers. In this blog we’ll dig deep into Salesforce Automotive Cloud and how it can help in building connected vehicles.

What Does Salesforce Automotive Cloud Offer?

Salesforce Automotive Cloud is a specialized industry solution that has the potential to change the game for the automotive industry by addressing growing customer expectations. Salesforce Automotive Cloud provides automotive companies with a comprehensive set of tools, features, and capabilities to manage various aspects of their business, including sales, marketing, customer service, and dealership operations. Some of the key features of Salesforce Automotive Cloud include:

• Driver Console: It provides a comprehensive view of customer interactions, and you can also set up important notifications.
• Vehicle Console: With this, you can quickly access important information such as delivery reports, warranties, etc.
• Household Management: You get to access a household’s driver and vehicle history, allowing you to customize sales, offers and support.
• Automotive Lead Management: Though this feature, the customers can be easily directed to the dealership that they prefer.
• Partner Performance Management:This feature makes it easier to track the performance of retail partners and make decisions on visits, incentives, etc.
• Automotive Data Foundation: It offers smart data protection, flexible data sharing, and regulatory compliance on a global scale.

Salesforce Automotive Cloud Enables Connected Devices

IoT Integration

Salesforce Automotive Cloud offers integration capabilities with IoT platforms and devices. It allows automotive companies to connect their vehicles and devices to the Salesforce ecosystem, facilitating real-time data collection from connected devices. This data can include information about vehicle performance, usage patterns, maintenance needs, and customer interactions.

Connected Vehicle Insights

Automotive Cloud leverages the data collected from connected devices to provide valuable insights. By analyzing the data, automotive companies can gain a better understanding of customer behavior, preferences, and usage patterns. These insights can be used to improve product development, personalize customer experiences, and offer proactive maintenance and support services.

Proactive Service Recommendations

With the help of connected device data, Salesforce Automotive Cloud enables automotive companies to offer proactive service recommendations. By monitoring vehicle performance and maintenance needs in real time, the system can identify potential issues or upcoming service requirements. This allows companies to reach out to customers with timely service reminders, maintenance notifications, and personalized offers.

Customer Engagement and Support

Salesforce Automotive Cloud enables automotive companies to engage with customers through connected devices. Companies can deliver targeted and personalized marketing messages, promotions, and service offers based on customer data. Additionally, customer support can be enhanced by using the connected device data to troubleshoot issues remotely, provide remote diagnostics, and offer personalized support.

Predictive Analytics

It incorporates predictive analytics capabilities, which can be applied to the data collected from connected devices. By leveraging machine learning algorithms, companies can forecast customer needs, anticipate maintenance requirements, and predict buying behaviors. This allows for proactive decision-making and enables companies to offer relevant and timely services to customers.

Salesforce Automotive Cloud plays a crucial role in building and utilizing connected devices in the automotive industry. By integrating IoT technology and leveraging the data collected from connected devices, automotive companies can enhance customer experiences, improve operational efficiency, and drive innovation in their products and services.