Future of Salesforce

First, everyone is moving to the cloud, as evidenced by Gartner’s findings. Second, the importance of marketing is only increasing in the business world. The MIT report stated that 91 percent of companies using Salesforce noted that their marketing teams have a “strong executive voice.” Additionally, 64 percent of marketers place more value on their existing clientele than acquiring new ones, according to the source. With Salesforce, those professionals can now cater to clients and customers throughout their entire experiences.
What’s fueling the boom in CRM adoption?
Forbes suggested that software-as-a-service deployments are making the difference, so much so that Gartner predicted SaaS CRM solutions will reach a deployment rate between 80 percent and 85 percent in the next nine years. In the short term, through 2017, the CRM software market is growing with a compound annual growth rate of approximately 14 percent, while cloud-based CRM systems are expanding with around a 22 percent CAGR. Cloud-based CRM software is poised to be a ubiquitous tool in client management practices.
Salesforce is the top cloud-based CRM on the market. It has a market share of more than 15% and consistently generates upward of $1 billion more in revenue than its closest competitor. Salesforce has positioned itself well to take advantage of the future growth of the industry.
Current Scenario
Salesforce has changed the way a business treats and maintains its customer base. Fifty-four percent of the organizations that use Salesforce believe that they can deliver more personalized experiences to their clients and customers. More than 70% of the organizations also reported that Salesforce makes it possible to address customer needs more effectively.
As Salesforce and customized solutions allow users to enter more information about their clients, it will only become increasingly important to provide business-wide visibility of customer information. Furthermore, current Salesforce users have realized  that when sales, finance and legal teams all share one system for client records and data, employees can become more efficient as they process accounts, decreasing the time it takes to complete tasks.
So, after a long trip through the CRM market, Salesforce rose as a pioneer on account of its unrivaled abilities and cloud network.
What is the future of Salesforce?
The company recently reported that it will add data science capabilities to its Service Cloud and Marketing Cloud. Service Cloud lets users automate customer service tasks; Marketing Cloud lets marketers leverage data for predictive and targeted marketing. A reported 71% of businesses invest in business intelligence and big data, and of those, 20% have reported making substantial investments.

Salesforce has also released new products that will help it maintain its trajectory. The company rolled out its Lightning CRM in 2015. Through Salesforce Lightning, the company has increased sales rep productivity and provided businesses with analytics and intelligence that has driven sales. The company reports that Salesforce Lightning is the future of CRM software and that it creates new levels of efficiency when compared to its core CRM product.

The addition of capabilities such as data science services will help keep existing customers be happy in the future. The rollout of Salesforce Lightning and many newly added features will help the company acquire new customers who were not initially interested in the Salesforce product.
Salesforce will continue to lead the market as long as the company puts resources into optimizing the SaaS solution. However, as more industries implement Salesforce, businesses will realize that they need CRM tools customized to their specific vertical. While the cloud-based platform provides plenty of features that make personalized experiences possible for clients, organizations in different sectors will need to capture increasingly relevant and specific information.
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