Decoding Salesforce’s Spiff Acquisition
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From Slack, Tableau, MuleSoft, to Demandware, ExactTarget, and many others, Salesforce acquisitions represent enhancement, innovation, and growth. One of the latest acquisitions of the CRM-giant is Spiff, a popular commission automation platform to improve sales performance management. This collaboration envisions amalgamating the potential of Salesforce solutions with Spiff’s low code user interface and powerful processing engine, facilitating commission automation at a greater scale.
What is Spiff?
Calculating compensation is a daunting task as it is, but when you must add commission percentages and other variants into the math, it can get even more complex. This is where Spiff saves the day with its automation capabilities. It streamlines compensation management by combining the usability and familiarity of a spreadsheet with the power of automation on a grander scale.
The platform allows you to connect sales data sources and add various plans to calculate commissions in real time. The sales team can use Spiff to view pending deals, invoices, and commissions predictions.
How Does Salesforce Spiff Function?
Salesforce Spiff is available as an add-on for Salesforce customers, and its functionalities can be understood in two ways:
- By using a low-code commission builder,users can design various incentive plans that will pay out and reward the sales teams effectively. Furthermore, it also allows them to view and analyze the impact of different plan amendments.
- Salesforce Spiff allows the users to estimate commission rates in real time. It enables users to create various quotes and visualize the effect on incentives.
Why the Salesforce Spiff Acquisition Seems Inevitable?
The Spiff acquisition perfectly fits with the company’s long-term strategy of adopting low code solutions. If you take a closer look into the recent mergers and acquisitions and investment route, it is evident that the company is focusing on integrating such compatible companies into its widespread ecosystem.
In 2023, Salesforce acquired Airkit, a low code platform to create AI- powered customer service tools. Now Salesforce has added Spiff into the equation reinforcing its commitment to provide low-code solutions. This adds a crucial layer to the low-code arsenal.
Statements from the Experts
“CROs and financial leaders know the importance of compensation in driving rep behavior. The challenge these leaders face is in how to align these compensation plans to desired outcomes – all while navigating data across siloed-point solutions. Spiff connects what sellers want – transparent compensation – with what sales leaders want – compensation planning built into CRM that aligns behaviors to strategic outcomes.”
– Ketan Karkhanis, EVP & GM, Sales Cloud
“I’m excited about the future of Spiff and about what this means for the world of SPM and ICM in general. We have always taken pride in Spiff’s pace of innovation and I’m grateful for the opportunity to make an even deeper impact on the space as part of the Salesforce ecosystem.”
Conclusion
Spiff is a great addition to the Salesforce ecosystem as it will help the sales team to enhance operations, streamline sales funnel management and sales data. The goal of this acquisition is to strength sales performance management and provide customers with a reliable platform designed to enhance selling efforts, unlock growth opportunities and improve visibility.