Email Marketing in Salesforce

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Email Marketing in Salesforce

Posted by Vrinda J Menon

Even with the rise of social media and other online platforms, email is still one of the most important ways to communicate online. Email marketing is a top priority for companies, so it’s important to know how to build a campaign from the very first step. Email is the establishment for building 1-to-1 client ventures. With Marketing Cloud, marketers can utilize CRM information to build campaigns from basic email marketing to refined 1-to-1 messages.
We can use the email marketing software with hundreds of features such as drag-and-drop content tools to create engaging emails. With dynamic content blocks for personalisation, predictive content powered by Einstein, and predefined event triggers, marketers can automate relevant messages along the customer journey.
We can monitor each email campaign and transactional message with real-time tracking and graphical reporting. Take advantage of each email and improve ROI with worked in A/B testing abilities, incorporated prescient insight, and driving email deliverability devices. Connect Marketing Cloud to Sales Cloud and Service Cloud to combine the best-of-breed email service provider, world-class digital marketing, and CRM technologies. Build a single view of the customer, and deliver more effective, personalised communications.
Your customers interact with email all day and they expect timely communications from you. Move the customer journey forward with drag-and-drop segmentation and automation tools, reaching your always-connected customers with Marketing Cloud’s powerful email marketing platform. In the case of building basic promotional campaigns or a sophisticated cross-channel marketing strategy, you’ll never outgrow Marketing Cloud.
How to create a good email?

  • Create effective subject lines.
  • Create effective preheaders.
  • Make relevant emails using personalization.
  • Make relevant emails using dynamic content.
  • Craft effective calls to action.

Salesforce Email Studio
Marketing Cloud Email Studio lets you build lasting one-to-one relationships with your customers. It does so by taking them on journeys with tailored relevant messages while delivering the highest engagement for your brand! From promotional messages like welcome emails, special holiday offers and reward programs to critical communications like shipping confirmations, bank statements and receipts.
Email Studio provides enterprise capabilities to every marketer with easy to use tools, simple drag and drop functionalities, and an intuitive scripting language. Predictive intelligence which is an essential feature allows you to deliver highly personalised messages to each and every subscriber based on your online and offline data including their preferences, profile and history. Since it provides an open platform, you can utilise data from any source to drive behaviour-based real time messages. You can also schedule communications based on events and a customer journey automating every step along the way. And reliably deliver the message formatted for any device at scale. You can manage and optimize your campaigns with advanced email analytics and track campaign results with the Marketing Cloud mobile app. You can connect with Sales Cloud and Service Cloud providing your customer a seamless experience from beginning to end.
Do you have any queries related to Salesforce? Reach out to our team and we’d love to talk!!