Einstein Analytics – A Major Breakthrough in AI

Einstein Analytics is the most advanced CRM analytics platform launched by Salesforce. This platform leverages artificial intelligence to the analytics workflow, allowing users to automatically create CRM insights. AI will also be able to recommend actions which improve customer service and boost sales, as well as helping optimize marketing campaigns. Salesforce says that the platform will come with role-specific KPIs, providing users with an “intuitive, self-service way” to gain access to newest data from any device.
The main feature of Einstein Analytics is Einstein Discovery, which conducts a huge number of factual checks to check the validity of trends and offer “intelligent explanations” to the patterns it identifies. Einstein Discovery allows business executives to create their own models based on only the variables changing enough to make a difference. It is the next step in how to take AI and data science and bring it to the business user.

How does this help your business?
Einstein Analytics connects your sales, service or any other team with intelligent insights which are pre-build in Salesforce. That makes it easy for you to drill in and explore all your customer data whether it is Salesforce or anywhere else in the business. Your sales team will have all the insights they need, reps can do a white space analysis and take immediate actions on opportunities. Sales managers get visibility into their entire teams performance. Executives have access to both sales and service KPIs. Service team can stay on top of customer satisfaction providing recommendations right inside the agent counsel and even collaborate with other agents right from the dashboards. Meanwhile service managers can see trends on their call centers efficiency and Einstein discovery automatically analyzes millions of data combinations. It helps them understand how to enhance the team’s performance giving them a full story on what happened, why and what to do next. It also helps them instantly generate a presentation with all these new insights. Since Einstein analytics is native to the Salesforce platform and is instantly mobile. It can be customised and up and running within days and it is extensible with an ecosystem of readymade apps in the Appexchange. 
Features

• Connected Applications
  Wave Analytics Apps plug right into Salesforce, thus making it faster.
• Act at the point of insight.
  Create a task, update a record, share insights, and more without waiting around for legacy technology or data analysis. Built-in tools called Einstein Actions help you to quickly take the next step when you find an answer.
• Get out-of-the-box analytics.
  Einstein Analytics is reliable, convenient, and works much more quickly than the traditional solutions. No more hardware hiccups and untimely software updates.
• Collaborate in context.
  It gives your employees and partners a consistent view of data and access to new insights. Dashboards are embedded across the Customer Success Platform with Einstein Analytics from Sales Cloud to Service Cloud to Community Cloud.
• Data Security
  Your entire team can confidently and safely collaborate on any type of device, including Android and iOS.