Why is it Better in Salesforce Lightning?
Posted by Seethu Maria Mathew
Salesforce Lightning was first introduced to the Salesforce community in 2014, making way into the limelight at Dreamforce the next year. Before Lightning, the only thing Salesforce lacked by a slight margin was the user experience due to its clunky UI and navigation difficulties. But with Lightning’s entry, things have never been the same. It has truly revolutionized the Salesforce browser experience for its customers. While many businesses had their reasons to stick to their comfort zone, organizations who switched to Lightning saw an immediate boost to their business driven from its advanced feature set.
Fast forward to 2021, and you would have thought all Salesforce customers will be riding the Lightning wave by now. But you’d be surprised to see how many are still reluctant to move away from Salesforce Classic. Perhaps, they don’t realize how rapidly the Lightning platform has evolved around them in the past 7 years.
If you’re one of those organizations who are still on the fence, let’s tell why you must migrate to Lightning ASAP:
Improved User Interface
Salesforce Lightning provides a modern user interface which is way more intuitive and smarter than the Classic version. The Classic version was plain and came with limited features. Whereas the Lightning version releases new features that help sales reps to be quick on their feet and in smooth transition from one device to another. Ultimately an improved user interface improves the overall user adoption of your Salesforce CRM. This makes it more interactive and easy to use compared to Salesforce Classic.
- Mobile First: Salesforce mobile app is a minimalistic and easy to use Lightning powered app which brings in the same user experience as the desktop. Every customization done on desktop experience will be automatically updated on your Salesforce mobile app.
- Reports and Dashboards: Salesforce Lightning brings in advanced reporting and dashboard facilities. While Salesforce Classic supports only three columns, Salesforce Lightning brings in a four-column dashboard. You can design and customize dashboards as per your requirements. They are highly visual and give you a single view of reports without having to dig deep down.
- Customizable Homepage: With Lightning UI, you can create and customize your homepage according to your day-to-day tasks. This way users get personalized experience and can access records on priority.
Increased Team Productivity
With work from home becoming the most viable solution today to get your business up and running, it is now important to give them the right tools so that they can be more productive and enjoy their work more.
According to research conducted by Forrester Consulting, the implementation of Salesforce Lightning resulted in 3%-25% overall improvement in productivity. This is because of the plethora of productivity-boosting features that are available in Lightning making it more sophisticated and interesting to work with.
Image Source: Salesforce
- Lightning Email Templates: Salesforce Lightning Email Template is far more advanced than the Classic version. Admins can save time and maintain consistent messaging through them. This combined with merge fields can help users send quick mails that include relevant Salesforce data like leads, contacts, opportunities and even custom objects.
- Sales Path: Salesforce Lightning Path guides your sales team through the entire sales process. Sales path pre determines the necessary action to be taken during each stage, helping sales reps to close deals in less time.
- Activity Timeline: Activity timeline can be used by sales managers and reps to manage their daily tasks. Sales reps can monitor their progress on leads and sales managers can efficiently track the progress of the team.
- Utility Bar: The utility bar gives quick access to Notes and Recent items which is great for increasing team productivity.
Reduced Costs on Development
The Forrester Consulting research also stated that Salesforce Lightning reduced application developer turnover rates by up to 80 percent saving more than $165,000 in hiring costs. It also saved more than $1 million by building apps without writing code, resulting in 50 percent faster time-to-market for enterprise apps
Salesforce Lightning offers some of the best low-code features that makes development easier than when compared to the Classic version. It facilitates faster application development and hence meets the demand-gen issues in app supply. With the Salesforce Lightning low code platform, you can build apps easily using its simple drag and drop tools
We absolutely love the Lightning App Builder as it is a relief for Salesforce app developers.This tool is incredibly easy to use with no coding required. It can be used by anyone to develop apps- be it admins or even business analysts. Other tools that need equal mention are Lightning Flow, SalesforceDX and Heroku, which not only helps in cost optimization but also in generating process driven applications.
Improved AI Integrations
Salesforce Lightning provides improved forecasting and analytics capabilities through Einstein AI integrations. Einstein integrations introduce some of the most advanced AI features that Lightning users can get access to. Notable features include Einstein Forecasting, Einstein Opportunity Insights and Einstein Accounts Insights. Einstein Forecasting and Einstein Opportunity Insights help Lightning users to better understand their leads and nurture them using the right methods. On the other hand, Einstein Accounts Insights helps you build better relationships with your customers and provide them with personalized experiences. This is crucial in building customer loyalty and improved ROI.
Lightning Locker ensures enhanced information security by separating Lightning components within different namespaces. Chances of risky inputs are kept at bay using this feature.
Rumor has it that Salesforce may dump Classic
Don’t fret! It’s not now or tomorrow, but sooner or later it’s written in the cards.
Ever since Salesforce launched Salesforce Lightning, we could sense that Classic was being overlooked a bit. For example, the Spring ’19 release notes revealed that Salesforce will no longer be adding features to Classic. Affirming our point, Salesforce further released the ‘Turn on Lightning Experience‘ critical update on January 7, 2020. It meant that the Salesforce Lightning experience will be enabled for all orgs who have not done it yet. Salesforce claims that it’s not a ‘forced transition’ and stated that Classic will not be retired any time soon. But it’s better that you take the hint and start discussions with your sales and marketing management team on transitioning to the Lightning experience.
Ready to transition to Salesforce Lightning? If you’d like to know more about the benefits of migrating to Lightning, our Salesforce consultants are here to help. We’d love to understand your business requirements and your expectations out of Lightning over a 1:1 call and let’s take it from there.