When you hear “Dreamforce”, you immediately think of San Francisco’s magnificent Golden Gate Bridge, the throng of attendees descending upon the Moscone Center, action-packed stages that host enlightening sessions by the best in business, a whole lotta smiles and selfies doing the rounds and tons of fun! All of these ingredients make attending Dreamforce feature at the top of any community member’s bucket list. Only this time, the event had a major overhaul and has gone fully virtual! This year Salesforce is bringing Dreamforce to You (that’s us) – A completely reimagined event experience that is free for all.
A virtual Dreamforce is not a sudden thought derived solely from the pandemic. Over the past few years, there had been discussions that the event had hit saturation levels with their on-the-ground attendees. The prospect of adding a digital flavor to the event and bringing on a hybrid version with both virtual and in-person components and with different pricing tiers was already part of the event roadmap. 2020 and COVID just meant that the ramp-up time became a whole lot shorter!
What can you expect from Dreamforce to You 2020?
Starting November 9th, Salesforce opened up opportunities for businesses to connect with their Salesforce Account Executives and set up personalized meetings. As a business representative, you can talk to the Salesforce team on how the Customer 360 platform can be perfected for your business processes.
Keynote by Salesforce CEO Marc Benioff
On December 2nd, the Salesforce keynote will come to your screens at 10:00 AM PT. Salesforce CEO Marc Benioff will be joined by a great lineup of speakers such as Gina M Raimondo, Governor of the State of Rhode Island, Jeff McElfresh, CEO, AT&T Communications, Adrian Hallmark, Chairman & CEO, Bentley Motors and many more.
To recreate some of the magic of the in-person event, there will also be 4 days dedicated to demos, sessions and great content. Known as DreamTX, this will be from December 14-17. A disappointment for some in the Trailblazer community is that there will be no opportunities for training and certifications as part of the all-new #DF2U experience. But hey, maybe you just can’t have it all!
The Leading through Change Series
Salesforce has also launched the Leading through Change Dreamforce series on the road to #DF2U. The series planned through November and December has been airing two shows every week on Tuesday and Thursdays. It celebrates companies who have been leading from the front amid today’s remote working times.
Giving Back at Dreamforce
One of the things that I’ve always loved about Dreamforce is how the idea of giving back has become a part of the event’s very fabric. This year too is no different! Every year, a large-scale event such as Dreamforce brings big chunks of ‘seasonal’ business to the restaurants and hotels in and around the venue. With the cancellation of an in-person event, the toll on local businesses is predictably high. Keeping this in mind, Salesforce created a $2 million fund to support local small businesses in San Francisco. They are also donating $3 million to their global non-profit partners such as World Central Kitchen, Eat.Learn.Pray, (RED), CareMessage, Plant-for-the-Planet and so on. They are also reimagining the annual Future Executive Summit aimed at the next generation of today into the Future Ready workshop and skill development sessions.
Salesforce has always been a pioneer for marketing innovation. With connections and interactions always being a huge part of the Salesforce community, we are all set to see how #DF2U will be a landmark event for the community.
If you’ve not signed up for Dreamforce to You yet, you can do so here.