93% of customers are willing to make repeat purchases from brands that offer excellent customer service. It’s quite evident that organizations must establish and maintain long-term relationships to ensure continuous sales. However, to deliver what your customers expect, you’ll need to find out as much as you can about them. This is where concepts like CRM Analytics play a pivotal role.  How does Tableau Differ From Tableau CRM? Tableau and Tableau CRM are different products of Salesforce that may seem alike but aren’t. In 2022, Salesforce renamed Tableau CRM as Salesforce CRM Analytics and with that came new and improved

Around 90% of consumers now expect brands to provide omnichannel experiences across touchpoints. In a world where omnichannel customer experience is becoming a benchmark, you cannot risk excluding social media from other departments and touchpoints. With 130 million social media users engaging with shopping posts monthly, merely a good social media strategy is not sufficient.  This is where social CRM plays a pivotal role and in this blog, we will help you understand why you may want to consider it. What is Social CRM? Also known as social relationship management, Social CRM is a process of managing CRM via social

Companies are fighting tooth and nail to grab their customer’s attention to stay in business. There are a plethora of technologies that aim to make customer service easier and CTI for Salesforce is one of the robust ones. With so many options already out there, you would ask ‘why do we need it?’ In this blog, we are answering what it is, why you need it, and how you can integrate it. What is Salesforce CTI Integration? CTI is an abbreviation for computer telephony integration which is a type of technology that allows you to make a real-time phone call