The Genie we have been all waiting for is finally out of the bottle. Day 1 of Dreamforce was dedicated to the reveal of the biggest innovation by the company- Salesforce Genie. It is a rebrand of the Salesforce marketing customer data platform and democratizes the platform with automation and AI. What exactly is it and how does it stand apart from all the technologies we have around? In this blog, we give answers to these and all other burning questions. What is Salesforce Genie? Salesforce Genie is designed to take customer service to the next level. It collects and

What is the first thing that comes to mind when you hear the words CRM or marketing automation? For us, the term is transformation, and rightly so. CRM and marketing automation together have empowered retailers globally to up their game and reach new heights. Read on as we delve into the powers of CRM and marketing automation for retailers. Personalized Communication to Maintain Trust When you connect an intuitive marketing automation tool with a robust CRM, you can achieve seamless and bespoke communication with your customers. The marketing automation tool comes with valuable features such as journeys, workflow, and triggers,

With every passing year, the versatility of Salesforce is expanding. Something is always brewing up in the backend with a goal to re-invent the way business operates. Salesforce DevOps is one such offering that aims to bring innovative changes to the way various business processes work. In this blog, we tell you what exactly Salesforce DevOps is and why it matters.  What is Salesforce DevOps? DevOps combines cultural practices, tools, and practices to increase businesses’ ability to deliver their products and services faster.  Salesforce DevOps is similar to the standard DevOps but it is more focused on facilitating Salesforce at

90% of marketers ascertain that personalization significantly contributes to the increase in ROI. It’s high that they are empowered with the right technology to deliver a personalized marketing campaign that can target customers at different horizons. Salesforce Interaction Studio helps marketers tick all the boxes. Read on as we dive into everything you need to know about Salesforce Interaction Studio. What is Interaction Studio? Interaction Studio (Marketing Cloud Personalization) is interactive and real-time management and personalization tool. It helps in understanding how different customers behave and responding accordingly. The tool can assist marketers to promote customized and relevant products and

Despite the expansive personalization opportunities, many financial institutions are still limited by disparate systems and siloed data. Rising customer expectations have made it imperative for this sector to accept personalization. With technology and solutions like Salesforce that make customization a cakewalk, the financial sector can extend more valuable and bespoke services to customers with the right strategy.  What Does Personalization Look Like in the Finserv Industry? Personalized services at its core are about evaluating customer data and extending products and services that are relevant and valuable to end-users. Furthermore, it’s about connecting customers and operational data across all branches, call