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State of Marketing 2020: Key Takeaways

Posted by Seethu Maria Mathew

In the wake of the Covid-19 outbreak, marketers are witnessing an overhaul in their entire thought-process as they realize things may never be the same again. The 6th edition of State of Marketing is Salesforce’s longest research report so far, with an extensive number of country profiles across 30 countries, use cases and so much more. The report which was released on May 19, 2020, is based on a survey conducted by Salesforce Research among 7000 marketing leaders across 30 countries to explore:  Changing definitions of marketing success Shifts in engagement standards and privacy practices Evolving marketing skill sets and

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