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Apr

Why Salesforce Commerce Cloud?

- posted by Vrinda J Menon

The Commerce Cloud platform is upheld by extensive industry experience and a powerful product strategy built on three fundamental differentiators: faster innovation, predictive intelligence, and unified commerce. Brands utilizing Commerce Cloud move to market faster, draw in more clients, and convey consistent shopping encounters over all channels – digital, mobile, social, and store. Commerce Cloud fosters an extensive group of worldwide retailers with insights, counsel, and inspiration to share. It  works seamlessly with other Salesforce clouds to power the entire customer journey. Together they ensure success for now and the future!

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based service for unifying the way businesses engage with clients over any channel or device. It is a cloud-based software solution that engages organizations to unify the customer experience across all points of commerce, including web, social, mobile, store, and others.

As of the fall of 2016, Commerce Cloud had handled $16 billion in stock, delivering experiences in 53 countries, and touching more than 300 million unique shoppers. Salesforce Commerce Cloud follows a unique business model based on shared success.

The method of reasoning is that Salesforce Commerce Cloud is continually advancing and refining its highlights and functionality to keep pace with the quick pace of progress within the ecommerce sector, so that you always have a best-in-class feature set.

What are the top features?

 

  • Seamless upgrades
  • Central customer management
  • Channel management
  • A suite of cloud services
  • Connect consumers to products
  • eCommerce
  • Manage product-level inventory availability
  • Publish and syndicate relevant content
  • Scalable, secure and reliable
  • Speed and agility
  • Superior growth, superior economics
  • A product roadmap defined by Salesforce

Is it suitable for business?

Commerce Cloud interfaces you with your clients in a radical new manner by letting you create unified online and offline intelligence driven commerce experiences with a versatile first approach. It engages shoppers with attention grabbing merchandise and promotions and builds one-one in store journeys that blur the lines between digital and physical experiences. This way your prospects can make purchases in the context of the moment whether they are online or in the store. It’s about personalizing all aspects of the shopping experience from product assortments to price test results and recommendations, making commerce smarter. Customers can buy, receive and get service anywhere, while store managers and associates get out from behind the counters to service customers on the floor. They also stay up-to-date on store performance right from their phones in real time. Now you can deliver an amazing customer journey across marketing, commerce, service and your community. Move faster and deliver commerce experiences that inspire with Salesforce Commerce Cloud!

What is the latest update?

Instagram is now integrated with Commerce Cloud! This lets retailers create shoppable posts directly in Commerce Cloud where they are already managing their commerce sites. It also allows Instagram content to automatically update when catalog items are replaced. Salesforce is additionally stretching out its Einstein AI layer to Instagram through its Marketing Cloud. Einstein Vision can now automatically tag posts in the brand’s feed or on public Instagram feeds, where a logo or specific product shows up. There’s also a new connector between Commerce Cloud and the company’s Marketing Cloud for triggered emails. The new connector makes it easier for the retailers to implement messages as well.

Salesforce LiveMessage, which had been accessible through the organization’s Service Cloud, is now available in Commerce Cloud. It employs preferred messaging apps like SMS or Facebook Messenger and, using Einstein-powered bots, can automatically route requests like order tracking or resetting a lost password.

What’s more, prebuilt, personalized customer journeys can now be sent through Commerce Cloud to nearby stores and affiliates.

Have a question on your Commerce Cloud implementation? Tell us in the comments below or reach out to us at info@dazeworks.com.

 

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