With Social media creating a lot of boom in the current generation as one of the exceptional resources in conveying information, people use various messaging and SMS apps to communicate with their friends. Chat apps such as Facebook Messenger, iMessage, Google Hangouts, and WhatsApp are quickly becoming the primary ways through which people interact. In response to that, Salesforce introduced LiveMessage last year, a messaging platform that empowers companies to engage with customers through the messaging apps they love, such as Facebook Messenger and SMS/MMS—all directly within the world’s #1 customer service platform, Salesforce Service Cloud. With LiveMessage, customer service

At Dreamforce’16, Salesforce presented a keynote that introduced the updates and new plans for Marketing Cloud. The keynote was delivered by the CPO of Marketing Cloud, Bryan Wade and the VP of Marketing, Pardot, Shannon Duffy. It focused on how companies like MasterCard and Change.org use technology and analytics to predict customer behaviors connect with buyers on a whole new level through greater personalization. The biggest announcement from Salesforce was its decision to acquire Krux, a leading Digital Marketing company. Krux is a data-management platform with more than 3 billion profiles. The Digital Marketing Company’s CEO Tom Chavez confirmed that

Let me introduce – John who happens to be a successful entrepreneur and has been running his Cell Phone Business well for the past year. He has seen an increased growth in sales for the past couple of months. But with goodness, there also comes a bit of sadness! Read to know how John got through this tough time with the help of Salesforce. The following is a conversation between John and his friend Bob. Bob is a Salesforce MVP and a Senior Developer who has been working with the platform for over 3 years. If you ever have any

Along with the summer sun, Salesforce has shone brightly on us with their Summer’16 release – a milestone release for Salesforce! With over 200 new features added in this launch, the platform has now become faster and smarter, allowing businesses to customize their needs in a flash. This is different compared to other releases with many versions being announced with different features. Let’s take a look at some of the favorite features: 1. Sales Cloud With the Summer’16 release, Salesforce has added new features to Sales Cloud. Sales reps can now get new leads, keep the deals moving and get