Marketing Cloud: is a marketing automation tool which has brought in a revolution to email marketing. It has channels and apps which help businesses to reach your customer 1 to 1, provide them options and help them find what is best for them. Marketing Cloud has an app for the customer journey called Journey Builder. Journey Builder: helps you create a marketing strategy and guide your customers to complete their journey and have a better experience with your product. The best thing I love about Journey builder is Marketing Cloud Connect. Now how does this help? Well, Marketing Cloud Connect helps
Marketing Cloud and Pardot are powerful tools for engagement and sales. Marketing Cloud maps the multi-channel customer journey and branding to customer whereas Pardot deals with lead scoring and nurturing. Through the Marketing Cloud, an organization can gather customer feedback and related information through social media, emails and mobile. When using Pardot, the organization can collect and maintain information through use of emails, landing pages, lead nurturing and lead scoring. Conventionally, Pardot and Marketing Cloud can be linked to E-mail Marketing. Many may consider both tools to have more or less the same functionality, but that’s where the misconception lies.