Everything you need to talk and write about us

Salesforce MVPs, Ninja series Blogs

Dreamforce’16| Marketing Cloud Keynote

Posted by Pooja Prakash J

At Dreamforce’16, Salesforce presented a keynote that introduced the updates and new plans for Marketing Cloud. The keynote was delivered by the CPO of Marketing Cloud, Bryan Wade and the VP of Marketing, Pardot, Shannon Duffy. It focused on how companies like MasterCard and Change.org use technology and analytics to predict customer behaviors connect with buyers on a whole new level through greater personalization. The biggest announcement from Salesforce was its decision to acquire Krux, a leading Digital Marketing company. Krux is a data-management platform with more than 3 billion profiles. The Digital Marketing Company’s CEO Tom Chavez confirmed that

Read More

Salesforce MVPs, Ninja series Blogs

Marc Benioff piques curiosity with the new Salesforce Einstein

Posted by Soumini Vidyasagar

Marc Benioff, apart from being everything else, is also a master in evoking curiosity. He surprises everyone by introducing something new to the tech world at every Dreamforce. But being the showman that he is, his master stroke begins with creating a curious buzz among the people before the main revelation. Just weeks before introducing, he gives away bits and pieces of the product. That is exactly what he has done last week when he lifted the veil (just a teeny weeny bit) on introducing a new Artificial Intelligence (AI) product called Salesforce Einstein at this year’s Dreamforce. The news

Read More