What is Pardot? Pardot is the world’s #1 CRM Business-to-Business(B2B) marketing automation solution by Salesforce. Pardot unites sales and marketing teams to work better together. It is customizable so it can be configured as per your company needs. What is Marketing Automation Solution? Marketing automation solutions can be used to automate marketing activities. Marketing automation platforms are designed to increase sales for companies with complex sales cycles and maximize efficiency. Automation enables your marketing team to reach thousands of prospects in just a few seconds in your B2B marketing efforts. Benefits of Pardot? Now we’re going to define the funnel

Marketing Cloud and Pardot are powerful tools for engagement and sales. Marketing Cloud maps the multi-channel customer journey and branding to customer whereas Pardot deals with lead scoring and nurturing. Through the Marketing Cloud, an organization can gather customer feedback and related information through social media, emails and mobile. When using Pardot, the organization can collect and maintain information through use of emails, landing pages, lead nurturing and lead scoring. Conventionally, Pardot and Marketing Cloud can be linked to E-mail Marketing. Many may consider both tools to have more or less the same functionality, but that’s where the misconception lies.