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Dreamforce’16| Marketing Cloud Keynote

Posted by Pooja Prakash J

At Dreamforce’16, Salesforce presented a keynote that introduced the updates and new plans for Marketing Cloud. The keynote was delivered by the CPO of Marketing Cloud, Bryan Wade and the VP of Marketing, Pardot, Shannon Duffy. It focused on how companies like MasterCard and Change.org use technology and analytics to predict customer behaviors connect with buyers on a whole new level through greater personalization. The biggest announcement from Salesforce was its decision to acquire Krux, a leading Digital Marketing company. Krux is a data-management platform with more than 3 billion profiles. The Digital Marketing Company’s CEO Tom Chavez confirmed that

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