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Einstein Analytics – A Major Breakthrough in AI

Posted by Vrinda J Menon

Einstein Analytics is the most advanced CRM analytics platform launched by Salesforce. This platform leverages artificial intelligence to the analytics workflow, allowing users to automatically create CRM insights. AI will also be able to recommend actions which improve customer service and boost sales, as well as helping optimize marketing campaigns. Salesforce says that the platform will come with role-specific KPIs, providing users with an “intuitive, self-service way” to gain access to newest data from any device. The main feature of Einstein Analytics is Einstein Discovery, which conducts a huge number of factual checks to check the validity of trends and

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