Smartphones and tablets are boosting the amount of time consumers spend online. A major chunk of the consumer population are using them for purchases, price comparisons and even completing transactions. Companies are investing more on the technologies for enhancing their customer relations.
Every company, at some point faces the challenge on how to connect more with consumers and grow their business. Salesforce has won over this challenge by joining hands with the cloud-based provider of e-commerce services to businesses big and small; Demandware. With over hundreds of leading retail brands to boast about (Adidas, Puma, L’Oreal to name a few), Demandware is the top player in the multi-billion dollar digital commerce market. Gartner has named Demandware a Leader in the Magic Quadrant for Digital Commerce, based on its ability to execute and its completeness of vision.
The acquisition is a massive step taken by Salesforce in the digital commerce market. CRM is incomplete without Digital Commerce. With Demandware, Salesforce can open up more doors and reach out to consumers more closely. Salesforce’s acquisition of Demandware, extends the company’s CRM leadership and positions it to capture the digital commerce market with what will be the new Salesforce Commerce Cloud.
Salesforce says its new Commerce Cloud “will be an integral part of Salesforce’s Customer Success Platform, creating opportunities for companies to connect with their customers in entirely new ways. Salesforce customers will have access to the industry’s leading enterprise cloud commerce platform, and Demandware’s customers will be able to leverage Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions to deliver a more comprehensive, personalized consumer experience.”
“Demandware and Salesforce share the same passionate focus on customer success,” says Tom Ebling, CEO, Demandware. Indeed, the similarities between them are many. Both the companies are born and raised in the cloud and both strive for customer satisfaction. The marriage had to happen someday!